Overall impact
C (49)

Commentary

Roku is an average overall performer. With a 'C' rating of 49.0 for overall impact (39th percentile compared to all companies), Roku ranks 6th out of 18 industry peers, behind Liberty Global, AT&T, Bertelsmann and KGaA and 2 others, and ahead of Altice, iHeartMedia, Paramount Global and 9 others. On top material causes for Roku's industry (Media & Entertainment), Roku performs well in Free, Secure Flow of Information (95.8 score) and Technology Innovation (95.5) and performs poorly in Lgbtq Equality (37.1 score), Arts and Culture Access (39.5), Sustainable Use of Natural Resources (28.0) and 6 other causes where it received a 'D' or 'F' score.
Impact
Cause ROKU
Peer rank
Overall impact

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Company
Employees
3,340
Sector
Communication Services
Industry
Entertainment
Sub-industry
Movies & Entertainment
SASB industry
Media & Entertainment
Headquarters
Ca, United States
Share classes
ROKU
Mission
We connect users to the streaming content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers.
Description
Roku, Inc., together with its subsidiaries, operates a TV streaming platform in the United States and internationally. The company operates in two segments, Platform and Devices. Its streaming platform allows users to find and access TV shows, movies, news, sports, and others. The Platform segment offers digital advertising, including direct and programmatic video advertising, media and entertainment promotional spending, and related services; and streaming services distribution, such as subscription and transaction revenue shares, and sale of premium subscriptions and branded app buttons on remote controls. The Devices segment provides sale of streaming players, Roku-branded TVs, smart home products and services, audio products, and related accessories as well as licensing arrangements with service operators. Roku, Inc. was incorporated in 2002 and is headquartered in San Jose, California.
Material causes
Ethos considers the following causes material for Roku, based on its industry sub-industry Movies & Entertainment. Learn more about material causes in our methodology overview.

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