Sprout Social (SPT)

Overall impact
B (71)

Commentary

Sprout Social is a strong overall performer. With a 'B' rating of 70.7 for overall impact (83rd percentile compared to all companies), Sprout Social ranks 5th out of 20 industry peers, behind Pinterest, Baidu, Snap and 1 other, and ahead of Moxian, NetEase, Momo and 12 others. On top material causes for Sprout Social 's industry (Software & Services), Sprout Social performs well in Fair Labor Practices (87.2 score), Reduced Green House Gas Emissions (84.2), Racial Justice and Civil Rights (83.6) and 5 other causes where it received an 'A' score and performs poorly in Technology Innovation (9.6 score).
Impact
Cause SPT
Peer rank
Overall impact

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Company
Founded
2010
Employees
1,362
Sector
Communication Services
Industry
Interactive Media & Services
Sub-industry
Interactive Media & Services
SASB industry
Internet Media & Services
Headquarters
Il, United States
Share classes
SPT
Description
Sprout Social, Inc. designs, develops, and operates a web-based social media management platform in the Americas, Europe, the Middle East, Africa, and the Asia Pacific. The company provides cloud software for social messaging, data and workflows in a unified system of record, intelligence, and action. It offers AI-powered solutions, such as publishing and scheduling, social customer care, reporting and analytics, social listening and business intelligence, reputation management, social commerce, influencer marketing, employee advocacy, and automation and workflows. In addition, the company provides smart inbox, comprehensive case management, social customer relationship management, social monitoring and alerts, customer service tools, and automation; and centralized content planning, creation, and publishing, automated scheduling, content performance reporting, suggested content, message approval workflows, publishing permissions and governance, and content and asset libraries. Further, it offers social media; content performance, customer service and team, custom report builder, and reporting API; and market research, brand health, competitive insights, consumer trends, and product feedback; and social commerce, reputation and review management, mobile applications, and chat bot creation and management. Additionally, the company offers professional services consisting of consulting and training services. It serves social and community management; public relations; marketing; influencer marketing; customer service and care; commerce, sales and customer acquisition; recruiting and hiring, product development, and business strategy; and small-and-medium-sized businesses, mid-market companies, enterprises, marketing agencies, government, non-profit, and educational institutions. The company was incorporated in 2010 and is headquartered in Chicago, Illinois.
Material causes
Ethos considers the following causes material for Sprout Social, based on its industry sub-industry Interactive Media & Services. Learn more about material causes in our methodology overview.

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