Zeta Global (ZETA)

Overall impact
B (62)

Commentary

Zeta Global is a strong overall performer. With a 'B' rating of 61.9 for overall impact (67th percentile compared to all companies), Zeta Global ranks 136th out of 384 industry peers, behind JAGGAER, Safe-T, Yonyou Network Technology and 132 others, and ahead of Quhuo, STX Next, Microstrategy and 245 others. On top material causes for Zeta Global 's industry (Software), Zeta Global performs well in Technology Innovation (94.8 score), Arts and Culture Access (87.9), Sustainable Use of Natural Resources (81.9) and 13 other causes where it received an 'A' score and performs poorly in Fair Labor Practices (30.3 score), Decent, Safe Work Opportunities (31.5), Decent, Safe Work Opportunities (31.5) and 9 other causes where it received a 'D' or 'F' score.
Impact
Cause ZETA
Peer rank
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Company
Founded
2007
Employees
3,300
Sector
Information Technology
Industry
Software
Sub-industry
Application Software
SASB industry
Software & IT Services
Headquarters
Ny, United States
Share classes
ZETA
Description
Zeta Global Holdings Corp. operates an omnichannel data-driven cloud platform that provides enterprises with consumer intelligence and marketing automation software in the United States and internationally. The company's Zeta Marketing platform analyzes billions of structured and unstructured data signals to predict consumer intent by leveraging sophisticated machine learning algorithms and the industry's opted-in data set for omnichannel marketing; and Consumer Data platform (CDP+) delivers real-time identifiers and signals which helps in consolidating multiple databases and internal and external data feeds and organize data based on needs and performance metrics. It also offers various types of product suites, such as agile intelligence suite, which synthesizes Zeta's data and data generated by its customers to uncover consumer insights that are translated into marketing programs. The company was incorporated in 2007 and is headquartered in New York, New York.
Material causes
Ethos considers the following causes material for Zeta Global, based on its industry sub-industry Application Software. Learn more about material causes in our methodology overview.

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