Youku Tudou Inc. operates as an Internet television company in the People’s Republic of China. Its Internet television platform enables users to search, view, and share video content across various devices. The company’s services for users comprise an online video content library consisting primarily of professionally produced content, including television serial dramas, movies, current event reports, variety shows, and music videos.
It also provides guided user-generated content through Youku Paike and Youku Niuren programs and produces a range of content, such as sponsored Web serial dramas, reality shows, interviews, and variety shows under the Youku Originals brand, as well as on the Tudou platform. The company’s other services for users include online video search and discovery, online community services, Youku VIP services, mobile video services, cloud entertainment services, and Laifeng, an interactive broadcasting platform, which features user-generated live content related to original shows, such as The Show and Searching for Divas.
In addition, it offers online advertising services to various advertising companies operating in food and beverage, automobile manufacturing, financial services, personal care, e-commerce, information technology services, electronics, and Internet services. The company’s products and services for advertisers and customers comprise online advertising services, such as in-video, display, sponsorship, and other forms of advertisements; targeting solutions; viral video advertisements; product placements; and sub-licensing content and mobile value-added services.
Further, it offers technology consulting, administrative, advertising, and copyright agency services, and engages in film and television production and distribution. The company was formerly known as Youku Inc. and changed its name to Youku Tudou Inc. in August 2012. Youku Tudou Inc. was founded in 2005 and is headquartered in Beijing, the People’s Republic of China.
