SINA Corporation, through its subsidiaries, operates as an online media company in the People's Republic of China. It operates SINA.com, an online brand advertising portal that provides region-focused format and content, including multimedia news; business news coverage and personal finance columns; sporting events news; automobile-related news; entertainment news and events; technology updates; interactive video products, such as news, sports, entertainment, and education; and education, digital, fashion, eLadies, luxury, health, collectibles, travel, and other interest-based channels.
The company also offers SINA mobile, a mobile portal, which provides news information and entertainment content from SINA.com for mobile users in mobile browser and application format. In addition, it operates Weibo.com that offers self-expression products to enable users to express themselves on the Weibo platform; social products to promote social interaction between users on the Weibo platform; discovery products to help users discover content; notifications, games, VIP membership, and mobile apps; advertising and marketing solutions; and tools and application programming interfaces.
Further, the company offers MVAS, which allow users to receive news and information, download ringtones, mobile games and pictures, customize caller ring back tones, and participate in dating and friendship communities. Additionally, it operates a game portal that provides users with downloads and gateway access to online games, information and updates on online and PC games, and value-added application tools.
The company also provides eReading, a one-stop shop for book reviews; and free email, VIP mail, and corporate email services for enterprise users, as well as operates a website for bloggers to publish and read original writings. SINA Corporation was founded in 1997 and is headquartered in Shanghai, the People's Republic of China.
