Glu Mobile (PRIVATE.GLUU)

Overall impact
C (59)

Commentary

Glu Mobile is an average overall performer. With a 'C' rating of 58.7 for overall impact (60th percentile compared to all companies), Glu Mobile ranks 9th out of 19 industry peers, behind Mogul Games Group, Polarityte, RealNetworks and 5 others, and ahead of Gigamedia, Integrated Media Technology, ICandy Interactive and 7 others. On top material causes for Glu Mobile's industry (Software & Services), Glu Mobile performs well in Decent, Safe Work Opportunities (87.7 score), Improved Mental Health (84.9) and Racial Justice and Civil Rights (95.7) and performs poorly in Free, Secure Flow of Information (11.5 score), Quality Lifelong Education (36.4), Technology Innovation (37.2) and 2 other causes where it received a 'D' or 'F' score.
Impact
Cause PRIVATE.GLUU
Peer rank
Overall impact

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Impact trend

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Company
Employees
659
Sector
Communication Services
Industry
Entertainment
Sub-industry
Interactive Home Entertainment
SASB industry
Software & IT Services
Headquarters
California, United States
Share classes
PRIVATE.GLUU
GLUU
Description
Glu Mobile Inc. develops, publishes, and markets a portfolio of free-to-play mobile games for the users of smartphones and tablet devices. The company publishes titles in five genres, including fashion and celebrity, sports and action, food, home, and social networking. It creates games based on its own brands, including Contract Killer, Cooking Dash, Covet Fashion, Deer Hunter, Design Home, QuizUp, Racing Rivals, and Tap Sports Baseball. The company also creates games based on third-party licensed brands, such as Gordon Ramsay DASH, Kendall & Kylie, Kim Kardashian: Hollywood, and Diner Dash. It markets, sells, and distributes its games primarily through direct-to-consumer digital storefronts worldwide. The company was formerly known as Sorrent, Inc. and changed its name to Glu Mobile Inc. in May 2005. Glu Mobile Inc. was incorporated in 2001 and is headquartered in San Francisco, California, with additional offices in Burlingame, San Mateo, and Long Beach, California; and Portland, Oregon.
Material causes
Ethos considers the following causes material for Glu Mobile, based on its industry sub-industry Interactive Home Entertainment. Learn more about material causes in our methodology overview.

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