Overall impact
A (86)

Commentary

GoDaddy is a leader for overall positive impact. With an 'A' rating of 86.3 for overall impact (98th percentile compared to all companies), GoDaddy ranks 3rd out of 134 industry peers, behind Couchbase and Telenav, and ahead of Tuanche, QTS Realty Trust, DataStax and 128 others. On top material causes for GoDaddy's industry (IT Services), GoDaddy performs well in Equal Pay and Opportunity (95.2 score), Free, Secure Flow of Information (92.0), Technology Innovation (94.9) and 30 other causes where it received an 'A' score and performs poorly in Accountable Institutions (6.2 score), Accountable Institutions (6.2), Accountable Institutions (28.9) and 15 other causes where it received a 'D' or 'F' score.
Impact
Cause GDDY
Peer rank
Overall impact

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Impact trend

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Company
Founded
1997
Employees
5,845
Sector
Information Technology
Industry
IT Services
Sub-industry
Internet Services & Infrastructure
SASB industry
Internet Media & Services
Headquarters
Az, United States
Share classes
GDDY
Mission
To radically shift the global economy toward life-fulfilling independent ventures.
Description
GoDaddy Inc. engages in the design and development of cloud-based products in the United States and internationally. It operates in two segments: Applications and Commerce (A&C), and Core Platform (Core). The A&C segment offers applications products, including Websites + Marketing, a mobile-optimized online tool that enables customers to build websites and e-commerce enabled online stores; and Managed WordPress, a streamlined and optimized website building that allows customers to build and manage a WordPress site. It also includes Managed WooCommerce Stores to sell anything and anywhere online, and marketing tools and services, such as GoDaddy Studio mobile application, search engine optimization, Meta and Google My Business, and email and social media marketing designed to help businesses acquire and engage customers and create content. The segment also offers connected commerce comprising Smart Terminal, a dual screen all-in-one point-of-sale system that allows customers to manage in-store inventory and product catalogs and accept payments; GoDaddy Payments, a payment facilitator that enables customers to accept various forms of payments; and email service plans with a multi-feature web interface, and Microsoft 365 accounts that connect to customers' domains. The Core segment offers domain products, including primary registrations, domain aftermarket platform, and domain name add-ons, as well as GoDaddy Registry, a provider of domain name registry services. It also provides hosting and security services comprising shared website hosting and virtual private servers, as well as security products with a suite of tools designed to help secure customers' online presence. The company serves small businesses, individuals, organizations, developers, designers, and domain investors. GoDaddy Inc. was founded in 1997 and is headquartered in Tempe, Arizona.
Material causes
Ethos considers the following causes material for GoDaddy, based on its industry sub-industry Internet Services & Infrastructure. Learn more about material causes in our methodology overview.

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