Criteo S.A., a technology company, provides marketing and monetization services and infrastructure on the open internet in North and South America, Europe, the Middle East, Africa, and the Asia-Pacific. It operates in two segments, Retail Media and Performance Media.
The company's Criteo Shopper Graph derives clients' proprietary commerce data, such as transaction activity on their digital properties. It also offers Criteo AI Engine solutions, including lookalike finder, recommendation, and predictive bidding models; recommendation algorithms, dynamic creative optimization+, sponsored product placement algorithms, and other product placement algorithms.
The company's technology comprises data synchronization, storage, and analysis of distributed computing infrastructure in various geographies, as well as fast data collection and retrieval using multi-layered caching infrastructure; and an experimentation platform, an offline/online testing platform.
In addition, it provides Retail Media, which assists retailers in generating high-margin advertising revenues from brands and agencies looking to address multiple marketing goals with strong return on ad spend, and to drive sales for themselves by monetizing their audiences through personalized ads, either on their own digital store or on media owner properties on the open Internet.
Performance Media encompasses commerce activation, monetization, and services. Further, the company offers real-time advertising technology and trading infrastructure delivering advanced media buying, selling, and packaged capabilities for media owners, agencies, performance advertisers, and third-party AdTech platforms.
It serves retail, travel, and classifieds industries. Criteo S.A. was incorporated in 2005 and is headquartered in Paris, France.
