AutoWeb, Inc. operates as a digital marketing company for the automotive industry in the United States. It assists automotive retail dealers and manufacturers to market and sell new and used vehicles to consumers through its programs.
The company's products include a new vehicle lead program, which allows consumers to submit requests for pricing and availability of specific makes and models; and a used vehicle lead program, which allows consumers to search for used vehicles according to specific search parameters, such as price, make, model, mileage, year, and location of the vehicle.
Its products and services also comprise WebLeads+, which offers various coupon options that display marketing messages to consumers visiting the dealer's website, and Payment Pro, a dealer website conversion tool that provides consumers with real-time online monthly payment information. Additionally, it sells fixed placement advertising across its website to automotive advertisers.
The company owns and operates automotive websites that provide consumers with the information and tools to aid them in their automotive purchase decisions. It also has a direct marketing platform that enables manufacturers to selectively target in-market consumers during the often-extended vehicle shopping process, and a click traffic referral program, a pay-per-click advertising program that offers targeted offers to consumers based on make, model, and geographic location.
AutoWeb, Inc. was formerly known as Autobytel Inc. and changed its name to AutoWeb, Inc. in October 2017. The company was founded in 1995 and is headquartered in Tampa, Florida.
