Harte Hanks, Inc. operates as a customer experience company in the United States and internationally. It operates through three segments: Marketing Services, Customer Care, and Fulfillment & Logistics Services.
The company provides customer relationship management strategic services, including experience mapping, acquisition/winback initiatives, up-sell/cross-sell efforts, and retention, loyalty, and advocacy programs; audience identification and prioritization, predictive modeling, and data strategy services; data hygiene and cleansing services; print, broadcast, direct mail, website, app, display, social, mobile, search engine marketing, and voice services; and website and app development, e-commerce enablement, database building and management, platform architecture creation, and marketing automation technology services.
It also offers contact center solutions, such as customer service comprising product information requests, product features descriptions, activating customer accounts, resolving complaints, cross-selling/up-selling, billing inquiries, address changes, claims, ordering/reservations, prequalification and warranty management, and health information and sales information. Social media support consists of responding to customer inquiries, product feature descriptions, and complaint resolution. Additionally, technical support includes handling inquiries regarding hardware, software, communications services and equipment, and Internet access technology and portal usage.
In addition, the company provides product and mail fulfillment solutions, such as printing on demand, managing product recalls, and distributing literature and promotional products; third-party logistics and freight optimization services; and full-service direct mail services.
It primarily serves B2B, consumer brand, financial services, retail, and healthcare vertical markets. Harte Hanks, Inc. was founded in 1923 and is headquartered in Austin, Texas.
