WildBrain Ltd. engages in the development, production, and distribution of films and television programs in Canada, the United States, the United Kingdom, and internationally. The company operates through three segments: Content and Licensing; Global Licensing; and Canadian Television Broadcasting. It focuses on children's and family content, including animated series; provides content production and distribution services; and sells advertising ad-supported video-on-demand (AVOD) platforms.
The company also licenses rights of new proprietary series or pre-sells shows that are in development to individual streaming services, broadcasters, and other media platforms; and manages copyrights. It re-licenses rights of existing series in the library or packages of programs of its own proprietary titles, as well as third-party produced titles.
In addition, it holds broadcast licenses for Family Channel, Family Jr., Télémagino, and WildBrain TV television channels. The company operates as an entertainment, sport, and brand licensing agency for its own and operated brands.
Further, the company licenses and offers library under the Peanuts, Strawberry Shortcake, Bob the Builder, Chip and Potato, Teletubbies, Yo Gabba Gabba!, Caillou, In the Night Garden, Mattel on Bob the Builder, Fireman Sam, Sonic Prime, Berry in the Big City, Carmen Sandiego, Little People, Slugterra, Polly Pocket, Cloudy with a Chance of Meatballs, Degrassi, and Inspector Gadget, as well as publishing, music rights, and live tours.
Additionally, it offers its content for streaming services, major broadcasters, on-demand services, and home entertainment companies; and conventional and specialty terrestrial and cable/satellite television broadcasters, as well as for other media platforms and digital providers. The company was formerly known as DHX Media Ltd. and changed its name to WildBrain Ltd. in December 2019. WildBrain Ltd. was incorporated in 2004 and is headquartered in Toronto, Canada.
