Interpublic Group (IPG)

Overall impact
B (72)

Commentary

Interpublic Group is a strong overall performer. With a 'B' rating of 72.3 for overall impact (85th percentile compared to all companies), Interpublic Group ranks 6th out of 65 industry peers, behind Wolters Kluwer, Dentsu, Spectrum Science and 2 others, and ahead of Spectrum Science, Constant Contact, WebFX and 56 others. On top material causes for Interpublic Group's industry (Media & Entertainment), Interpublic Group performs well in Quality Lifelong Education (80.6 score), Accountable Institutions (81.9), Accountable Institutions (95.0) and 8 other causes where it received an 'A' score and performs poorly in Technology Innovation (30.7 score) and Reduced Inequality (26.7).
Impact
Cause IPG
Peer rank
Overall impact

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Company
Founded
1902
Employees
51,200
Sector
Communication Services
Industry
Media
Sub-industry
Advertising
SASB industry
Advertising & Marketing
Headquarters
Ny, United States
Share classes
IPG
Mission
Marketing that is built on human values, fueled by data and driven by creativity.
Description
The Interpublic Group of Companies, Inc. provides advertising and marketing services worldwide. It operates in three segments: Media, Data & Engagement Solutions, Integrated Advertising & Creativity Led Solutions, and Specialized Communications & Experiential Solutions. The Media, Data & Engagement Solutions segment provides media and communications services, digital services and products, advertising and marketing technology, e-commerce services, data management and analytics, strategic consulting, and digital brand experience under the IPG Mediabrands, UM, Initiative, Kinesso, Acxiom, Huge, MRM, and R/GA brand names. The Integrated Advertising & Creativity Led Solutions segment offers advertising, corporate, and brand identity services; and strategic consulting under FCB, IPG Health, McCann Worldgroup, and MullenLowe Group brands. The Specialized Communications & Experiential Solutions segment provides public relations and other specialized communications services, live events, sports and entertainment marketing, and strategic consulting under IPG DXTRA Health, The Weber Shandwick Collective, Golin, Jack Morton, Momentum, and Octagon brand names. The company was formerly known as McCann-Erickson Incorporated and changed its name to The Interpublic Group of Companies, Inc. in January 1961. The Interpublic Group of Companies, Inc. was founded in 1902 and is headquartered in New York, New York.
Material causes
Ethos considers the following causes material for Interpublic Group, based on its industry sub-industry Advertising. Learn more about material causes in our methodology overview.

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