Meredith Corporation operates as a diversified media company primarily in the United States. It operates in two segments, National Media and Local Media.
The National Media segment offers national consumer media brands delivered across print magazines, digital media, brand licensing activities, performance marketing, database-related activities, affinity marketing, business-to-business marketing products and services, and other related operations. Its focus is on the entertainment, food, lifestyle, parenting, and home categories, which include brands such as People, Better Homes & Gardens, InStyle, Allrecipes, Real Simple, Shape, Southern Living, Martha Stewart Living, and others, as well as approximately 300 special interest publications. This segment operates approximately 39 websites and applications.
It is also involved in the provision of digital and customer relationship marketing, other custom publishing projects, brand licensing agreements, and ancillary products and services. In addition, this segment operates The Foundry 360, a creative content studio, which develops content marketing programs across various platforms comprising native advertising that enable clients to engage new consumers and build long-term relationships with existing customers for a range of industries.
The Local Media segment operates approximately 17 television stations that include 7 CBS affiliates, 5 FOX affiliates, 2 MyNetworkTV affiliates, 1 NBC affiliate, 1 ABC affiliate, and 2 independent stations. It also includes 12 websites and 12 applications that focus on news, sports, and weather-related information. In addition, this segment sells geographic and demographic-targeted digital and print advertising programs to third parties.
The company was founded in 1902 and is headquartered in Des Moines, Iowa.
