Circana (PRIVATE.CIRCANA)

Circana is a global provider of technology, AI, data and predictive analytics for fast-moving consumer goods companies, durable-goods manufacturers and retailers. It helps companies measure market share, understand consumer behavior and identify actions that can accelerate business growth. Its Liquid Data platform combines a large, high-quality data set with intelligent algorithms developed using decades of industry expertise. Its solutions cover market and consumer intelligence, product innovation, media and marketing measurement, pricing and promotion, forecasting, analytics and supply-chain availability. Its technology portfolio includes Liquid Data Go, Liquid Data Engage, Liquid AI and Liquid Data Collaborate, alongside solutions such as Complete Market, Complete Consumer and Complete Why. Circana covers 26 industries and tracks approximately $5.8 trillion in global consumer spending, 42 million CPG and general-merchandise items and 477,000 stores. The company serves more than 7,000 clients and partners worldwide and is headquartered in Chicago, United States.