Second Nature Brands (PRIVATE.SECONDNATUR)

Second Nature Brands is a snacks and treats company. The company describes itself as a “smarter snacking platform” of growing brands. It builds, scales, and operates a portfolio of snacking brands focused on quality, innovation, and consumer satisfaction. Its website sells and promotes brands including Kar’s Nuts, Second Nature Snacks, Sahale Snacks, Sanders Candy, Brownie Brittle, and Voortman Bakery. Its products include trail mixes, nut snacks, glazed nut and fruit mixes, caramels, chocolate/candy products, brownie brittle snacks, cookies, and wafers. The company serves consumers mainly through retail distribution and direct-to-consumer online sales. It has U.S. operations and, after the Voortman acquisition, also has a Canadian manufacturing/brand presence.