Overall impact
B (66)

Commentary

Kellogg is a strong overall performer. With a 'B' rating of 66.3 for overall impact (75th percentile compared to all companies), Kellogg ranks 20th out of 120 industry peers, behind Food Revolution Group, Very Good Food Co, Else Nutrition and 16 others, and ahead of PSSI, Tofutti Brands, Chobani and 97 others. On top material causes for Kellogg's industry (Food), Kellogg performs well in Terrestrial Biodiversity (95.8 score), Equal Pay and Opportunity (95.7), Racial Justice and Civil Rights (95.4) and 4 other causes where it received an 'A' score and performs poorly in Reduced Inequality (34.2 score), Improved Mental Health (11.5), Child and Maternal Health (2.8) and 3 other causes where it received a 'D' or 'F' score.
Screens
Advertising
Alcohol
Animal treatment
Anti-abortion support
Anti-personnel mines
Antisemitism
Arctic drilling
Biological and chemical weapons
Cannabis
Carbon emissions intensity
Cluster munitions
Coal
Contraceptives
Controversial weapons
Deforestation - financing
Deforestation - supply chain
Depleted uranium
Discrimination controversies
Environmental controversies
EU sanctions list
Factory farming
Fast food
Firearms
For-profit health care
Fossil fuel
Fur
Gambling
Genetic engineering
Health-related controversies
Human rights controversies
Human trafficking
Interest-based products
Interest-bearing debt
Interest-bearing securities
Iran
Military contracting
Misleading communication
Music
Myanmar
Norges Bank exclusion list
Northern Ireland (Macbride)
North Korea
No SBTI commitment
Nuclear
Oil and gas
Opioid controversies
Oppressive governments
Palestinian human rights
Pharma controversies
Pork
Pornography
Predatory lending
Prison involvement
Privacy breaches
Pro-life
Russia
Single-use plastic
Stem cell research
Sugar
Syria
Tar sands
Thermal coal
Tobacco
UK sanctions list
Undermining US elections
US OFAC sanctions list
Weapons
Impact

Cause K
Peer rank
Overall impact

Name Rating
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Screens
Advertising
Alcohol
Animal treatment
Anti-abortion support
Anti-personnel mines
Antisemitism
Arctic drilling
Biological and chemical weapons
Cannabis
Carbon emissions intensity
Cluster munitions
Coal
Contraceptives
Controversial weapons
Deforestation - financing
Deforestation - supply chain
Depleted uranium
Discrimination controversies
Environmental controversies
EU sanctions list
Factory farming
Fast food
Firearms
For-profit health care
Fossil fuel
Fur
Gambling
Genetic engineering
Health-related controversies
Human rights controversies
Human trafficking
Interest-based products
Interest-bearing debt
Interest-bearing securities
Iran
Military contracting
Misleading communication
Music
Myanmar
Norges Bank exclusion list
Northern Ireland (Macbride)
North Korea
No SBTI commitment
Nuclear
Oil and gas
Opioid controversies
Oppressive governments
Palestinian human rights
Pharma controversies
Pork
Pornography
Predatory lending
Prison involvement
Privacy breaches
Pro-life
Russia
Single-use plastic
Stem cell research
Sugar
Syria
Tar sands
Thermal coal
Tobacco
UK sanctions list
Undermining US elections
US OFAC sanctions list
Weapons
Impact trend

Change in rating for overall impact
High rating
Low rating
Average rating
Change in rating
See full list on K's website
All-Bran
A high-bran, high-fibre, wheat bran breakfast cereal manufactured by Kellogg's and marketed as an aid to digestive health.
Cereal
Apple Jacks
Brand of cereal produced by Kellogg's and targeted mainly at children.
Cereal
Carr's
British biscuit and cracker brand.
Packaged Foods
Cheez-It
Cheese cracker brand.
Packaged Foods
Chips Deluxe
Brand of chocolate chip cookies.
Packaged Foods
Chocos
Breakfast cereal brand sold in certain European and Middle-Eastern countries as well as India.
Cereal
Club Crackers
Brand of crackers.
Packaged Foods
Complete Wheat Bran Flakes
Breakfast cereal brand containing 100% of the United States' Recommended Dietary Allowance of eleven vitamins and minerals.
Cereal
Corn Pops
Puffed grain breakfast cereal brand.
Cereal
Country Store
Variety of muesli.
Cereal
Cracklin' Oat Bran
Breakfast cereal brand.
Cereal
Crispix
Brand of breakfast cereal.
Cereal
Cruncheroos
Whole grain oat breakfast cereal originally available in Canada in two flavors, apple and cinnamon or honey and almonds.
Cereal
Crunchy Nut
Breakfast cereal brand.
Cereal
E.L. Fudge
American snack food brand.
Packaged Foods
Eggo
Brand of frozen waffles.
Packaged Foods
Froot Loops
Brand of sweetened, fruit-flavored breakfast cereal.
Cereal
Frosted Flakes
Breakfast cereal brand consisting of sugar-coated corn flakes.
Cereal
Frosted Mini-Wheats
Breakfast cereal brand consisting of shredded wheat cereal pieces and frosting.
Cereal
Fruit 'n Fibre
Breakfast cereal brand.
Cereal
Gardenburger
A veggie burger brand.
Packaged Foods
Honey Loops
Breakfast cereal brand.
Cereal
Honey Smacks
Sweetened puffed wheat breakfast cereal brand.
Cereal
Krave
Chocolate cereal brand.
Cereal
Morningstar Farms
Brand including a variety of vegetarian food.
Packaged Foods
Muesli
Brand of a cold oatmeal dish based on rolled oats and ingredients like grains, nuts, seeds and fresh or dried fruits.
Cereal
Nutri-Grain
Brand of breakfast cereal and breakfast bar.
Cereal
Pop-Tarts
Brand of toaster pastries.
Packaged Foods
Pringles
American brand of potato and wheat-based stackable snack chips.
Packaged Foods
Raisin Bran
Breakfast cereal containing raisins and bran flakes.
Cereal
Rice Krispies
Breakfast cereal.
Cereal
Rxbar
Brand of protein bar.
Packaged Foods
Special K
Brand of breakfast cereal and meal bars.
Packaged Foods
Vienna Fingers
Brand of cookie.
Packaged Foods
K Price
$57.29
Last available end-of-day price. Full disclosure
Revenue
$13.12 billion
Market cap
$18.68 billion
Public/private
Public
Hypothetical historical growth of $10,000
Historical performance
Company
Founded
1906
Employees
23,000
Sector
Food & Beverage
Industry
Food
Peer group
Processed and Packaged Goods
SASB industry
Processed Foods
Headquarters
Michigan, United States
Share classes
K
Mission
To nourish families so they can flourish and thrive. Our Heritage drives the future of our company and keeps us excited about tomorrow.
Description
Kellanova, together with its subsidiaries, manufactures and markets snacks and convenience foods in North America, Europe, Latin America, the Asia Pacific, the Middle East, Australia, and Africa. Its principal products include crackers, crisps, savory snacks, toaster pastries, cereal bars, granola bars and bites, ready-to-eat cereals, frozen waffles, veggie foods, and noodles. The company offers its products under the Kellogg's, Cheez-It, Pringles, Austin, Parati, RXBAR, Eggo, Morningstar Farms, Bisco, Club, Luxe, Minueto, Special K, Toasteds, Town House, Zesta, Zoo Cartoon, Choco Krispis, Crunchy Nut, Kashi, Nutri-Grain, Squares, Zucaritas, Rice Krispies Treats, Sucrilhos, Pop-Tarts, K-Time, Sunibrite, Split Stix, LCMs, Coco Pops, Krave, Frosties, Rice Krispies Squares, Incogmeato, Veggitizers, Gardenburger, Trink, Carr's, Kellogg's Extra, Müsli, Fruit "n Fibre, Kellogg's Crunchy Nut, Country Store, Smacks, Honey Bsss, Zimmy's, Toppas, Tresor, Froot Ring, Chocos, Chex, Guardian, Just Right, Sultana Bran, Rice Bubbles, Sustain, and Choco Krispies brand names. It sells its products to retailers through direct sales forces, as well as brokers and distributors. The company was formerly known as Kellogg Company and changed its name to Kellanova in October 2023. Kellanova was founded in 1906 and is headquartered in Chicago, Illinois.
Material causes
Ethos considers the following causes material for Kellogg, based on its industry peer group Processed and Packaged Goods. Learn more about material causes in our methodology overview.

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