General Mills (GIS)

LGBTQ equality
A (97)
Screens
Advertising
No
Alcohol
No
Animal treatment
Yes
Animal treatment
Yes
Anti-abortion support
No
Cannabis
No
Carbon emissions intensity
No
Coal
No
Contraceptives
No
Deforestation - financing
No
Deforestation - supply chain
No
Discrimination controversies
No
Environmental controversies
No
Factory farming
Yes
Fast food
No
Firearms
No
For-profit health care
No
Fossil fuel
No
Fur
No
Gambling
No
Genetic engineering
No
Health-related controversies
No
Human rights controversies
No
Human trafficking
No
Interest-based products
No
Interest-bearing debt
Yes
Interest-bearing securities
No
Iran
No
Military contracting
No
Misleading communication
Yes
Music
No
Myanmar
No
Northern Ireland (Macbride)
No
North Korea
No
No SBTI commitment
No
Nuclear
No
Oil and gas
No
Opioid controversies
No
Oppressive governments
No
Pharma controversies
No
Pork
No
Pornography
No
Predatory lending
No
Prison involvement
No
Privacy breaches
No
Pro-life
No
Russia
Yes
Single-use plastic
Yes
Stem cell research
No
Sudan
No
Sugar
Yes
Syria
No
Tobacco
No
Undermining US elections
No
Weapons
No
Impact

Cause GIS
Peer rank
LGBTQ equality

Name Rating
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Screens
Advertising
No
Alcohol
No
Animal treatment
Yes
Animal treatment
Yes
Anti-abortion support
No
Cannabis
No
Carbon emissions intensity
No
Coal
No
Contraceptives
No
Deforestation - financing
No
Deforestation - supply chain
No
Discrimination controversies
No
Environmental controversies
No
Factory farming
Yes
Fast food
No
Firearms
No
For-profit health care
No
Fossil fuel
No
Fur
No
Gambling
No
Genetic engineering
No
Health-related controversies
No
Human rights controversies
No
Human trafficking
No
Interest-based products
No
Interest-bearing debt
Yes
Interest-bearing securities
No
Iran
No
Military contracting
No
Misleading communication
Yes
Music
No
Myanmar
No
Northern Ireland (Macbride)
No
North Korea
No
No SBTI commitment
No
Nuclear
No
Oil and gas
No
Opioid controversies
No
Oppressive governments
No
Pharma controversies
No
Pork
No
Pornography
No
Predatory lending
No
Prison involvement
No
Privacy breaches
No
Pro-life
No
Russia
Yes
Single-use plastic
Yes
Stem cell research
No
Sudan
No
Sugar
Yes
Syria
No
Tobacco
No
Undermining US elections
No
Weapons
No
Top metrics
Sample of top metrics driving General Mills's rating for LGBTQ equality (A, relative to other companies). Hover or click on a bubble for more info. See details for all metrics in table below
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All metrics
Metrics used to rate General Mills for LGBTQ equality. Click on a metric for more info
Metric Source Data Normalized
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Data status

Summary statistics on data used to rate General Mills for LGBTQ equality

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of potential metrics used

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unique data

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peer-average data

5 days ago

last updated

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company filings data

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government data

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Ethos research

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independent organization data
Controversies
Controversies associated with General Mills. Click on a controversy for more info
Title Date Severity
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* Indicates data is an average of peer group, or industry if peer data not available. Used when data for company not available.
Normalized scores are relative to other companies. Learn more about our ratings methodology
Note that all controversies information is based on publicly-available information.
See full list on GIS's website
Annie's Homegrown
Organic pastas, meals and snacks company owned by General Mills.
Packaged Foods
Basic 4
Cereal brand consisting of fruit and nuts.
Cereal
Betty Crocker
Brand and fictional character used in advertising campaigns for food and recipes.
Packaged Foods
Bisquick
Pre-mixed baking mix sold by General Mills under its Betty Crocker brand.
Packaged Foods
Boo-Berry
Cereal
Bugles
Brand of corn-based snack.
Packaged Foods
Cascadian Farms
Cereal brand.
Cereal
Cheerios
American brand of cereal first manufactured in 1941.
Cereal
Chex
Brand of breakfast cereal.
Cereal
Chex Mix
Type of snack mix that includes Chex breakfast as a major component.
Packaged Foods
Cinnamon Toast Crunch
Brand of cinnamon-flavored breakfast cereal.
Cereal
Cocoa Puffs
Brand of chocolate-flavored puffed grain breakfast cereal.
Cereal
Colombo Yogurt
Yogurt brand.
Packaged Foods
Cookie Crisp
Cereal made to recreate the taste of chocolate chip cookies.
Cereal
Count Chocula
Cereal brand.
Cereal
Dunkaroos
Snack food from Betty Crocker.
Packaged Foods
Fiber One
Cereal brand.
Cereal
Fruit by the Foot
Fruit-based snack brand.
Packaged Foods
Fruit Gushers
Betty Crocker-branded fruit snack.
Packaged Foods
Fruit Roll-Ups
Brand of fruit snack that debuted in grocery stores across America in 1983.
Packaged Foods
Gardetto's
Brand of snack mix.
Packaged Foods
Go-Gurt
American brand of low-fat yogurt for children.
Packaged Foods
Gold Flakes
Cereal brand.
Cereal
Golden Grahams
Cereal brand.
Cereal
Green Giant
Brands of frozen and canned vegetables.
Packaged Foods
Haagen-Dazs
Brand of ice cream.
Packaged Foods
Hamburger Helper
Packaged food product consisting of boxed dried pasta with the seasonings contained in a powdered sauce packet.
Packaged Foods
Honey Nut Cheerios
Variation of Cheerios breakfast cereal.
Cereal
Jus-Rol
Brand of frozen pastry and related products.
Packaged Foods
Kix
Brand of American cold breakfast cereal.
Cereal
Larabar
Brand of energy bar.
Packaged Foods
Lucky Charms
American brand of cereal.
Cereal
Monster cereals
Line of breakfast cereals.
Cereal
Morning Summit
Cereal brand.
Cereal
Nature Valley
Brand of granola bars.
Packaged Foods
Oatmeal Crisp
Cereal brand.
Cereal
Old El Paso
Brand of Tex-Mex-style foods.
Packaged Foods
Pillsbury
Brand of refrigerated and frozen products.
Packaged Foods
Totino's
Frozen food product.
Packaged Foods
Progresso
American brand including canned soups, canned beans, broths, chili, and other food products.
Packaged Foods
Shark Bites
Fruit snack brand.
Packaged Foods
Total
Range of breakfast cereals.
Cereal
Trix
Brand of breakfast cereal.
Cereal
Wanchai Ferry
Brand of Chinese food dinner kits.
Packaged Foods
Wheaties
Brand of breakfast cereal.
Cereal
Yoplait
Largest franchise brand of yogurt.
Yogurt
GIS Price
$74.72
Last available end-of-day price. Full disclosure
Revenue
$18.61 billion
Market cap
$41.05 billion
Public/private
Public
Hypothetical growth of $10,000
Historical performance
Company
Founded
1928
Employees
35,000
Sector
Food & Beverage
Industry
Food
Peer group
Processed and Packaged Goods
Headquarters
Mn, United States
Share classes
GIS
Mission
To make lives healthier, easier and richer. General Mills is Nourishing Lives.
Description
General Mills, Inc. manufactures and markets branded consumer foods worldwide. The company operates in five segments: North America Retail; Convenience Stores & Foodservice; Europe & Australia; Asia & Latin America; and Pet. It offers ready-to-eat cereals, refrigerated yogurt, soup, meal kits, refrigerated and frozen dough products, dessert and baking mixes, bakery flour, frozen pizza and pizza snacks, snack bars, fruit and salty snacks, ice cream, nutrition bars, wellness beverages, and savory and grain snacks, as well as various organic products, including frozen and shelf-stable vegetables. It also supplies branded and unbranded food products to the North American foodservice and commercial baking industries; and manufactures and markets pet food products, including dog and cat food. The company markets its products under the Annie's, Betty Crocker, Bisquick, Blue Buffalo, Blue Basics, Blue Freedom, Bugles, Cascadian Farm, Cheerios, Chex, Cinnamon Toast Crunch, Cocoa Puffs, Cookie Crisp, EPIC, Fiber One, Food Should Taste Good, Fruit by the Foot, Fruit Gushers, Fruit Roll-Ups, Gardetto's, Go-Gurt, Gold Medal, Golden Grahams, Häagen-Dazs, Helpers, Jus-Rol, Kitano, Kix, Lärabar, Latina, Liberté, Lucky Charms, Muir Glen, Nature Valley, Oatmeal Crisp, Old El Paso, Oui, Pillsbury, Progresso, Raisin Nut Bran, Total, Totino's, Trix, Wanchai Ferry, Wheaties, Wilderness, Yoki, and Yoplait trademarks. It sells its products directly, as well as through broker and distribution arrangements to grocery stores, mass merchandisers, membership stores, natural food chains, e-commerce retailers, commercial and noncommercial foodservice distributors and operators, restaurants, convenience stores, and pet specialty stores, as well as drug, dollar, and discount chains. The company operates 466 leased and 392 franchise ice cream parlors. General Mills, Inc. was founded in 1866 and is headquartered in Minneapolis, Minnesota.
Material causes
Ethos considers the following causes material for General Mills, based on its industry peer group Processed and Packaged Goods. Learn more about material causes in our methodology overview.

This information is subject to Ethos' Terms and Conditions, which you can find here.

This information may not be used for corporate financing purposes (including, without limitation, ESG-linked loans, credit facilities, securities or structured products), as a basis for any financial instruments or products (including, without limitation, passively managed funds and index-linked derivative securities) or other products or services, to verify or correct data in any other compilation of data or index, to create any derivative works, nor to create any other data or index (custom or otherwise), without Ethos' prior written permission.

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