General Mills (GIS)

Overall impact
B (72)

Commentary

General Mills is a strong overall performer. With a 'B' rating of 71.6 for overall impact (85th percentile compared to all companies), General Mills ranks 14th out of 120 industry peers, behind Very Good Food Co, Else Nutrition, The Planting Hope Company and 10 others, and ahead of PSSI, Tofutti Brands, Chobani and 103 others. On top material causes for General Mills's industry (Food), General Mills performs well in Zero Hunger (96.4 score), Child and Maternal Health (95.0), Sustainable Use of Water (86.0) and 5 other causes where it received an 'A' score and performs poorly in Child and Maternal Health (37.9 score), Decent, Safe Work Opportunities (34.5), Improved Mental Health (32.0) and 3 other causes where it received a 'D' or 'F' score.
Screens
Advertising
Alcohol
Animal treatment
Anti-abortion support
Anti-personnel mines
Antisemitism
Arctic drilling
Biological and chemical weapons
Cannabis
Carbon emissions intensity
Cluster munitions
Coal
Contraceptives
Controversial weapons
Deforestation - financing
Deforestation - supply chain
Depleted uranium
Discrimination controversies
Environmental controversies
EU sanctions list
Factory farming
Fast food
Firearms
For-profit health care
Fossil fuel
Fur
Gambling
Genetic engineering
Health-related controversies
Human rights controversies
Human trafficking
Interest-based products
Interest-bearing debt
Interest-bearing securities
Iran
Military contracting
Misleading communication
Music
Myanmar
Norges Bank exclusion list
Northern Ireland (Macbride)
North Korea
No SBTI commitment
Nuclear
Oil and gas
Opioid controversies
Oppressive governments
Palestinian human rights
Pharma controversies
Pork
Pornography
Predatory lending
Prison involvement
Privacy breaches
Pro-life
Russia
Single-use plastic
Stem cell research
Sudan
Sugar
Syria
Tar sands
Thermal coal
Tobacco
UK sanctions list
Undermining US elections
US OFAC sanctions list
Weapons
Impact

Cause GIS
Peer rank
Overall impact

Name Rating
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Screens
Advertising
Alcohol
Animal treatment
Anti-abortion support
Anti-personnel mines
Antisemitism
Arctic drilling
Biological and chemical weapons
Cannabis
Carbon emissions intensity
Cluster munitions
Coal
Contraceptives
Controversial weapons
Deforestation - financing
Deforestation - supply chain
Depleted uranium
Discrimination controversies
Environmental controversies
EU sanctions list
Factory farming
Fast food
Firearms
For-profit health care
Fossil fuel
Fur
Gambling
Genetic engineering
Health-related controversies
Human rights controversies
Human trafficking
Interest-based products
Interest-bearing debt
Interest-bearing securities
Iran
Military contracting
Misleading communication
Music
Myanmar
Norges Bank exclusion list
Northern Ireland (Macbride)
North Korea
No SBTI commitment
Nuclear
Oil and gas
Opioid controversies
Oppressive governments
Palestinian human rights
Pharma controversies
Pork
Pornography
Predatory lending
Prison involvement
Privacy breaches
Pro-life
Russia
Single-use plastic
Stem cell research
Sudan
Sugar
Syria
Tar sands
Thermal coal
Tobacco
UK sanctions list
Undermining US elections
US OFAC sanctions list
Weapons
Impact trend

Change in rating for overall impact
High rating
Low rating
Average rating
Change in rating
See full list on GIS's website
Annie's Homegrown
Organic pastas, meals and snacks company owned by General Mills.
Packaged Foods
Basic 4
Cereal brand consisting of fruit and nuts.
Cereal
Betty Crocker
Brand and fictional character used in advertising campaigns for food and recipes.
Packaged Foods
Bisquick
Pre-mixed baking mix sold by General Mills under its Betty Crocker brand.
Packaged Foods
Boo-Berry
Cereal
Bugles
Brand of corn-based snack.
Packaged Foods
Cascadian Farms
Cereal brand.
Cereal
Cheerios
American brand of cereal first manufactured in 1941.
Cereal
Chex
Brand of breakfast cereal.
Cereal
Chex Mix
Type of snack mix that includes Chex breakfast as a major component.
Packaged Foods
Cinnamon Toast Crunch
Brand of cinnamon-flavored breakfast cereal.
Cereal
Cocoa Puffs
Brand of chocolate-flavored puffed grain breakfast cereal.
Cereal
Colombo Yogurt
Yogurt brand.
Packaged Foods
Cookie Crisp
Cereal made to recreate the taste of chocolate chip cookies.
Cereal
Count Chocula
Cereal brand.
Cereal
Dunkaroos
Snack food from Betty Crocker.
Packaged Foods
Fiber One
Cereal brand.
Cereal
Fruit by the Foot
Fruit-based snack brand.
Packaged Foods
Fruit Gushers
Betty Crocker-branded fruit snack.
Packaged Foods
Fruit Roll-Ups
Brand of fruit snack that debuted in grocery stores across America in 1983.
Packaged Foods
Gardetto's
Brand of snack mix.
Packaged Foods
Go-Gurt
American brand of low-fat yogurt for children.
Packaged Foods
Gold Flakes
Cereal brand.
Cereal
Golden Grahams
Cereal brand.
Cereal
Green Giant
Brands of frozen and canned vegetables.
Packaged Foods
Haagen-Dazs
Brand of ice cream.
Packaged Foods
Hamburger Helper
Packaged food product consisting of boxed dried pasta with the seasonings contained in a powdered sauce packet.
Packaged Foods
Honey Nut Cheerios
Variation of Cheerios breakfast cereal.
Cereal
Jus-Rol
Brand of frozen pastry and related products.
Packaged Foods
Kix
Brand of American cold breakfast cereal.
Cereal
Larabar
Brand of energy bar.
Packaged Foods
Lucky Charms
American brand of cereal.
Cereal
Monster cereals
Line of breakfast cereals.
Cereal
Morning Summit
Cereal brand.
Cereal
Nature Valley
Brand of granola bars.
Packaged Foods
Oatmeal Crisp
Cereal brand.
Cereal
Old El Paso
Brand of Tex-Mex-style foods.
Packaged Foods
Pillsbury
Brand of refrigerated and frozen products.
Packaged Foods
Totino's
Frozen food product.
Packaged Foods
Progresso
American brand including canned soups, canned beans, broths, chili, and other food products.
Packaged Foods
Shark Bites
Fruit snack brand.
Packaged Foods
Total
Range of breakfast cereals.
Cereal
Trix
Brand of breakfast cereal.
Cereal
Wanchai Ferry
Brand of Chinese food dinner kits.
Packaged Foods
Wheaties
Brand of breakfast cereal.
Cereal
Yoplait
Largest franchise brand of yogurt.
Yogurt
GIS Price
$69.97
Last available end-of-day price. Full disclosure
Revenue
$20.20 billion
Market cap
$36.31 billion
Public/private
Public
Hypothetical historical growth of $10,000
Historical performance
Company
Founded
1928
Employees
34,000
Sector
Food & Beverage
Industry
Food
Peer group
Processed and Packaged Goods
SASB industry
Processed Foods
Headquarters
Minnesota, United States
Share classes
GIS
Mission
To make lives healthier, easier and richer. General Mills is Nourishing Lives.
Description
General Mills, Inc. manufactures and markets branded consumer foods worldwide. The company operates through four segments: North America Retail; International; Pet; and North America Foodservice. It offers grain, ready-to-eat cereals, refrigerated yogurt, soup, meal kits, refrigerated and frozen dough products, dessert and baking mixes, bakery flour, frozen pizza and pizza snacks, snack bars, fruit and salty snacks, ice cream and frozen desserts, nutrition bars, and savory snacks, as well as various organic products, including frozen and shelf-stable vegetables. It also manufactures and markets pet food products, including dog and cat food. The company markets its products under the Annie's, Betty Crocker, Bisquick, Blue Buffalo, Blue Basics, Blue Freedom, Bugles, Cascadian Farm, Cheerios, Chex, Cinnamon Toast Crunch, Cocoa Puffs, Cookie Crisp, EPIC, Fiber One, Fruit by the Foot, Fruit Gushers, Fruit Roll-Ups, Gardetto's, Go-Gurt, Gold Medal, Golden Grahams, Häagen-Dazs, Kitano, Kix, Lärabar, Latina, Lucky Charms, Muir Glen, Nature Valley, Nudges, Oatmeal Crisp, Old El Paso, Pillsbury, Progresso, Raisin Nut Bran, Total, Top Chews Naturals, Totino's, Trix, True Chews, Wanchai Ferry, Wheaties, Wilderness, Yoki, Reese's Puffs, Green Giant, and Yoplait trademarks. It sells its products directly, as well as through broker and distribution arrangements to grocery stores, mass merchandisers, membership stores, natural food chains, e-commerce retailers, commercial and noncommercial foodservice distributors and operators, restaurants, convenience stores, and pet specialty stores, as well as drug, dollar, and discount chains. In addition, the company operates ice cream parlors. General Mills, Inc. was founded in 1866 and is headquartered in Minneapolis, Minnesota.
Material causes
Ethos considers the following causes material for General Mills, based on its industry peer group Processed and Packaged Goods. Learn more about material causes in our methodology overview.

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