Overall impact
C (51)

Commentary

Baozun is an average overall performer. With a 'C' rating of 51.3 for overall impact (44th percentile compared to all companies), Baozun ranks 13th out of 22 industry peers, behind Mercadolibre, Gaia, Acorn International and 9 others, and ahead of Liquidity Services, Vipshop, Coupang and 6 others. On top material causes for Baozun's industry (Retail), Baozun performs poorly in Reduced Availability of Weapons (23.8 score), Fair Labor Practices (24.0), Child and Maternal Health (40.0) and 5 other causes where it received a 'D' or 'F' score. Baozun did not receive an 'A' rating on any cause.
Impact
Cause BZUN
Peer rank
Overall impact

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Impact trend

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Company
Employees
6,762
Sector
Consumer Discretionary
Industry
Broadline Retail
Sub-industry
Broadline Retail
SASB industry
E-Commerce
Headquarters
China
Share classes
BZUN
Description
Baozun Inc., through its subsidiaries, engages in the provision of end-to-end e-commerce solutions in the People's Republic of China. It operates through two segments, E-Commerce and Brand Management. The company offers end-to-end e-commerce solutions, including apparel; home and electronic products; online store design and setup; visual merchandising and marketing; online store operations; customer services; warehousing; and order fulfillment services. It also provides brand management services, such as strategy and tactic positioning; branding and marketing; retail and e-commerce operations; supply chain and logistics; and technology empowerment services. It serves brand partners in various categories, including apparel and accessories; appliances; electronics; home and furnishings; food and health products; beauty and cosmetics; fast moving consumer goods; mother and baby products; and automobiles. The company was formerly known as Baozun Cayman Inc. and changed its name to Baozun Inc. in March 2015. Baozun Inc. was founded in 2007 and is headquartered in Shanghai, the People's Republic of China.
Material causes
Ethos considers the following causes material for Baozun, based on its industry sub-industry Broadline Retail. Learn more about material causes in our methodology overview.

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