Comscore (SCOR)

comScore, Inc. operates as an information and analytics company that measures audiences, consumer behavior, and advertising across media platforms in the United States, Europe, Latin America, Canada, and internationally. It provides Comscore TV"National that helps customers understand the performance of network advertising campaigns; Comscore TV"Local allows customers to understand consumer viewing patterns and characteristics. Media Metrix Multi-Platform and Mobile Metrix measure websites and applications on computers, smartphones, and tablets; Video Metrix delivers measurement of digital video consumption; Plan Metrix offers understanding of consumer lifestyle; Total Home Panel Suite captures OTT, connected TV, and IOT device usage and content consumption. CCR enhances validated campaign essentials verification of mobile and desktop video campaigns; Comscore marketing solutions; Lift Models measure the impact of advertising on a brand; and Survey Analytics measure various consumer insights including brand health metrics. The company also offers Activation Solutions, including audience activation and content activation; OnDemand Essentials provides transactional tracking and reporting; Movie Solutions; and Hollywood Software Suite. It serves digital publishers, television networks, movie studios, content owners, brand advertisers, agencies, and technology providers. The company was incorporated in 1999 and is headquartered in Reston, Virginia.