Cars.com Inc., an audience-driven technology company, provides solutions for the automotive industry in the United States. The company offers cars commerce platforms, such as Marketplace, allowing OEMs and dealers to merchandise their inventory and allowing consumers to add and save vehicles to a virtual garage and track the Cars.com market value of their current vehicle. It also provides reputation management technology and digital financing tools, as well as access to in-market consumers who are ready to trade in their vehicle for a new one.
Additionally, Cars.com Inc. provides website creation and platform hosting, digital retailing solutions, and trade and appraisal products. One such product, AccuTrade, uses real-time market data and diagnostic scans to determine the right trade-in offer for every VIN in minutes.
The company also offers Cars Commerce Media Network products comprising Cars Social, which allows dealers to target and serve native advertisements displaying real-time inventory to in-market car shoppers on Facebook and Instagram. Other offerings include VIN Performance Media, a machine-learning solution for media campaigns that includes audience targeting, real-time inventory, and ad placement across search, social, and display; In-Market Video, which enables OEMs and dealers to pinpoint serious, ready-to-buy shoppers geographically; and In-Market Display, which allows dealers and OEMs to extend their reach and access an audience of in-market car shoppers.
Cars.com Inc. serves local dealers, OEMs, dealer groups, and auto-adjacent companies. The company was founded in 1998 and is headquartered in Chicago, Illinois.
