Cracker Barrel (CBRL)

Overall impact
C (42)

Commentary

Cracker Barrel is an average overall performer. With a 'C' rating of 42.4 for overall impact (27th percentile compared to all companies), Cracker Barrel ranks 35th out of 61 industry peers, behind Chuy's, Alkaline Water, Ark Restaurants and 31 others, and ahead of Papa Johns, Kura Sushi, Darden Restaurants and 23 others. On top material causes for Cracker Barrel's industry (Food & Beverage Retail), Cracker Barrel performs poorly in Sustainable Use of Natural Resources (38.1 score), Lgbtq Equality (39.5), Disaster Readiness and Effective Aid (25.9) and 11 other causes where it received a 'D' or 'F' score. Cracker Barrel did not receive an 'A' rating on any cause.
Impact
Cause CBRL
Peer rank
Overall impact

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Impact trend

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Company
Founded
1969
Employees
76,730
Sector
Consumer Discretionary
Industry
Hotels, Restaurants & Leisure
Sub-industry
Restaurants
SASB industry
Restaurants
Headquarters
Tn, United States
Share classes
CBRL
Mission
Pleasing People, strong values and Southern hospitality.
Description
Cracker Barrel Old Country Store, Inc. develops and operates the Cracker Barrel Old Country Store concept in the United States. Its Cracker Barrel stores consist of restaurants with a gift shop. The company's restaurants serve breakfast, lunch, and dinner, as well as dine-in, pick-up, and delivery services. Its gift shop offers various decorative and functional items, such as rocking chairs, seasonal gifts, apparel, toys, food, cookware, and various other gift items, as well as various candies, preserves, and other food items. Cracker Barrel Old Country Store, Inc. was incorporated in 1969 and is headquartered in Lebanon, Tennessee.
Material causes
Ethos considers the following causes material for Cracker Barrel, based on its industry sub-industry Restaurants. Learn more about material causes in our methodology overview.

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