General Motors (GM)

LGBTQ equality
B (80)
Screens
Advertising
No
Alcohol
No
Animal treatment
Yes
Animal treatment
Yes
Anti-abortion support
Yes
Cannabis
No
Carbon emissions intensity
No
Coal
No
Contraceptives
No
Deforestation - financing
No
Deforestation - supply chain
No
Discrimination controversies
No
Environmental controversies
No
Factory farming
No
Fast food
No
Firearms
No
For-profit health care
No
Fossil fuel
No
Fur
No
Gambling
No
Genetic engineering
No
Health-related controversies
Yes
Human rights controversies
Yes
Human trafficking
Yes
Interest-based products
No
Interest-bearing debt
Yes
Interest-bearing securities
Yes
Iran
No
Military contracting
Yes
Misleading communication
No
Music
No
Myanmar
Yes
Northern Ireland (Macbride)
No
North Korea
No
No SBTI commitment
No
Nuclear
No
Oil and gas
No
Opioid controversies
No
Oppressive governments
No
Pharma controversies
No
Pork
No
Pornography
No
Predatory lending
No
Prison involvement
No
Privacy breaches
No
Pro-life
No
Russia
No
Single-use plastic
No
Stem cell research
No
Sudan
No
Sugar
No
Syria
No
Tobacco
No
Undermining US elections
Yes
Weapons
No
Impact

Cause GM
Peer rank
LGBTQ equality

Name Rating
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Screens
Advertising
No
Alcohol
No
Animal treatment
Yes
Animal treatment
Yes
Anti-abortion support
Yes
Cannabis
No
Carbon emissions intensity
No
Coal
No
Contraceptives
No
Deforestation - financing
No
Deforestation - supply chain
No
Discrimination controversies
No
Environmental controversies
No
Factory farming
No
Fast food
No
Firearms
No
For-profit health care
No
Fossil fuel
No
Fur
No
Gambling
No
Genetic engineering
No
Health-related controversies
Yes
Human rights controversies
Yes
Human trafficking
Yes
Interest-based products
No
Interest-bearing debt
Yes
Interest-bearing securities
Yes
Iran
No
Military contracting
Yes
Misleading communication
No
Music
No
Myanmar
Yes
Northern Ireland (Macbride)
No
North Korea
No
No SBTI commitment
No
Nuclear
No
Oil and gas
No
Opioid controversies
No
Oppressive governments
No
Pharma controversies
No
Pork
No
Pornography
No
Predatory lending
No
Prison involvement
No
Privacy breaches
No
Pro-life
No
Russia
No
Single-use plastic
No
Stem cell research
No
Sudan
No
Sugar
No
Syria
No
Tobacco
No
Undermining US elections
Yes
Weapons
No
Top metrics
Sample of top metrics driving General Motors's rating for LGBTQ equality (B, relative to other companies). Hover or click on a bubble for more info. See details for all metrics in table below
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All metrics
Metrics used to rate General Motors for LGBTQ equality. Click on a metric for more info
Metric Source Data Normalized
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Data status

Summary statistics on data used to rate General Motors for LGBTQ equality

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of potential metrics used

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unique data

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peer-average data

2 days ago

last updated

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company filings data

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government data

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Ethos research

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independent organization data
Controversies
Controversies associated with General Motors. Click on a controversy for more info
Title Date Severity
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* Indicates data is an average of peer group, or industry if peer data not available. Used when data for company not available.
Normalized scores are relative to other companies. Learn more about our ratings methodology
Note that all controversies information is based on publicly-available information.
See full list on GM's website
Pontiac
Car brand owned, made, and sold by General Motors.
Cars
Baojun
Chinese auto brand owned by a joint venture of General Motors and SAIC Motor, SAIC-GM-Wuling Automobile.
Cars
Buick
American brand of cars named for auto pioneer David Buick. The Buick brand was among the first American car marques, and was the company that established General Motors in 1908.
Cars
Cadillac
Luxury vehicle brand of General Motors.
Cars
Chevrolet
American auto brand, colloquially referred to as Chevy.
Cars
GMC
Truck and utility vehicle brand of the American auto manufacturer General Motors.
Cars
Holden
Australian auto marque.
Cars
Hummer
Brand of trucks and SUVs first marketed in 1992 when AM General began selling a civilian version of the M998 Humvee.
Cars
Oldsmobile
Brand of American automobiles produced for most of its existence by General Motors.
Cars
GM Price
$32.19
Last available end-of-day price. Full disclosure
Revenue
$127.00 billion
Market cap
$73.70 billion
Public/private
Public
Hypothetical growth of $10,000
Historical performance
Company
Founded
1908
Employees
157,000
Sector
Consumer Goods
Industry
Automobiles & Parts
Peer group
Auto Manufacturers - Major
Headquarters
Mi, United States
Share classes
GM
Mission
To be the world leader in transportation products and related services
Description
General Motors Company designs, builds, and sells trucks, crossovers, cars, and automobile parts and accessories in North America, the Asia Pacific, the Middle East, Africa, South America, the United States, and China. The company operates through GM North America, GM International, Cruise, and GM Financial segments. It markets its vehicles primarily under the Buick, Cadillac, Chevrolet, GMC, Holden, Baojun, and Wuling brand names. The company also sells trucks, crossovers, cars, and purpose-built vehicles to dealers for consumer retail sales, as well as to fleet customers, including daily rental car companies, commercial fleet customers, leasing companies, and governments. In addition, it offers safety and security services for retail and fleet customers, including automatic crash response, emergency services, roadside assistance, crisis assist, stolen vehicle assistance, and turn-by-turn navigation; and connected services comprising mobile applications for owners to remotely control their vehicles and electric vehicle owners to locate charging stations, on-demand vehicle diagnostics, smart driver, marketplace in-vehicle commerce, in-vehicle voice, voice assistant, navigation and app ecosystem, connected navigation, SiriusXM with 360L, and 4G LTE wireless connectivity, as well as develops and commercializes autonomous vehicle technology. Further, the company provides automotive financing and insurance services; and software-enabled services and subscriptions. General Motors Company was founded in 1908 and is headquartered in Detroit, Michigan.
Material causes
Ethos considers the following causes material for General Motors, based on its industry peer group Auto Manufacturers - Major. Learn more about material causes in our methodology overview.

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