As of May 15, 2021, Ethos is using the domain name (or, case doesn't matter), rather than

There are a few reasons why we decided to change our domain name:

  • Incorporating "ESG" into our domain name reflects our focus on helping financial advisors, investors and institutions use high-quality, transparent, personalized ESG (Environmental, Social and Governance) data.
  • Some of our customers were having difficulty accessing a ".so" domain on their employer's network.
  • While ".so" is used by many startups, we decided a more standard top-level domain (.com) is a better option for a company working in financial services.

We initially chose as a simple, easy-to-remember domain name, but we are excited to incorporate ESG into our domain name.

Please reach out to us at with any questions.